{"id":382320,"date":"2024-08-05T15:23:10","date_gmt":"2024-08-05T13:23:10","guid":{"rendered":"https:\/\/www.eunews.it\/2024\/08\/05\/tiktok-lite-rewards-programma-ritirato-ue\/"},"modified":"2024-08-13T15:23:51","modified_gmt":"2024-08-13T13:23:51","slug":"tiktok-lite-rewards-withdrawn-eu","status":"publish","type":"post","link":"https:\/\/www.eunews.it\/en\/2024\/08\/05\/tiktok-lite-rewards-withdrawn-eu\/","title":{"rendered":"Commission prevails over TikTok. Lite Rewards program withdrawn from EU territory"},"content":{"rendered":"

Brussels – It took just over three months for the European Commission to prevail over\u00a0TikTok and successfully close its first investigation under Digital Services Act rules. Today (Aug. 5), the EU executive\u00a0made\u00a0commitments by TikTok to permanently withdraw its Lite Rewards program from the entire EU\u00a0binding<\/strong> as a follow-up to the formal procedure <\/a>that began on Apr. 22 over concerns about the physical and mental health of online users.<\/p>\n

The Chinese platform – a\u00a0gatekeeper\u00a0<\/a>according to the EU Digital Services Act – committed to “definitely withdraw the TikTok Lite Rewards program from the EU<\/strong>” and also to “not launch any other program that would circumvent the withdrawal<\/strong>,” the EU Commission\u00a0said<\/a>. “The available brain time of young Europeans is not a currency for social media \u2014 and it never will be,”\u00a0 Internal Market Thierry Breton <\/strong>added<\/a>.\u00a0<\/strong>Today’s decision makes these commitments legally binding, meaning that any violation would immediately amount to a breach\u00a0of the Digital Services Act, resulting in fines<\/strong> (of up to 6 percent of global revenues).<\/p>\n

TikTok Lite Rewards is\u00a0a new\u00a0separate version of the TikTok Lite app,\u00a0launched in April in Spain and France. The program allows users to earn points by performing certain activities on TikTok Lite<\/strong>, such as viewing videos, putting ‘likes’<\/em> to content, following content creators,<\/em> or inviting friends to join TikTok. The Commission was concerned that the launch of the rewards program took place\u00a0without a “prior and diligent” risk assessment, particularly regarding the addictive effect caused by the rewards and the adverse\u00a0effects on physical and mental health,<\/strong> especially of minors. According to the DSA legislation, large online platforms must\u00a0conduct risk assessment exercises and submit a report to the European Commission services before launching any new functionality that may have a critical impact on systemic risks, a provision that TikTok did not comply\u00a0with in this case.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chinese platform’s commitments on the program that allows users to earn points by performing specific activities have been made binding. Success for the first investigation through Digital Services Act into risks related to the effects of addiction to rewards and adverse effects on physical and mental health<\/p>\n","protected":false},"author":5647,"featured_media":382283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"0","show_view_counter":"0","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[25710],"tags":[25871,26090,26086,26089,26940,26941,27647],"class_list":["post-382320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-net-tech-en","tag-services-digital-en","tag-digital-services-act-en","tag-law-digital-services-en","tag-law-on-digital-services-en","tag-tiktok-en","tag-tiktok-lite-and"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts\/382320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/users\/5647"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/comments?post=382320"}],"version-history":[{"count":4,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts\/382320\/revisions"}],"predecessor-version":[{"id":382330,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts\/382320\/revisions\/382330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/media\/382283"}],"wp:attachment":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/media?parent=382320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/categories?post=382320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/tags?post=382320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}