{"id":404527,"date":"2024-11-14T15:48:59","date_gmt":"2024-11-14T14:48:59","guid":{"rendered":"https:\/\/www.eunews.it\/2024\/11\/14\/ue-maxi-multa-7977-mln-meta-concorrenza\/"},"modified":"2024-11-20T12:01:54","modified_gmt":"2024-11-20T11:01:54","slug":"eu-maxi-fine-of-797-7-million-to-meta-violated-competition-rules","status":"publish","type":"post","link":"https:\/\/www.eunews.it\/en\/2024\/11\/14\/eu-maxi-fine-of-797-7-million-to-meta-violated-competition-rules\/","title":{"rendered":"EU maxi fine of 797.7 million to Meta: violated competition rules"},"content":{"rendered":"<p>Brussels &#8211; Abuse of dominant position, distortion of competition, violation of EU rules. <strong>Meta<\/strong> is outside\u00a0<span style=\"margin: 0px; padding: 0px;\">the law, and the European Commission imposes a\u00a0<strong>maxi-money fine of \u20ac797.7 million on Mark Zuckerberg&#8217;s platform for all abusive practices<\/strong>\u00a0<\/span>in the single market. The web giant is being sanctioned for violating European competition rules by tying its Facebook Marketplace online ad service to its social network, Facebook, and imposing unfair business conditions on other online ad service providers.<span class=\"HwtZe\" lang=\"en\">\u00a0<\/span><\/p>\n<p><span class=\"HwtZe\" lang=\"en\">The investigation against Meta for its commercial policies within the well-known social media was triggered in June 2021, when the services of the EU Antitrust Authority opened the file and started the appropriate verifications. On December 19, 2022, Meta&#8217;s illicit policies were announced through the communication of the first findings.<\/span>\u00a0Today&#8217;s (Nov. 14) is nothing but the conclusion of this proceeding, which confirms the preliminary doubts.<\/p>\n<p>Namely<span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\"><span style=\"margin: 0px; padding: 0px;\">, the European Commission&#8217;s services point out that Meta allegedly abused its dominant position in violation of\u00a0<a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/HTML\/?uri=CELEX%3A12008E102\" target=\"_blank\" rel=\"noopener\">Article 102<\/a>\u00a0of the Treaty on the Functioning of the European Union.<\/span>\u00a0<span style=\"margin: 0px; padding: 0px;\">Tying its Facebook Marketplace online ad service to its Facebook social network implies that all<strong>\u00a0users automatically have access and are regularly exposed to Facebook Marketplace, whether they want to or not<\/strong>.\u00a0<\/span><\/span><\/span><\/span><\/p>\n<p><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">In addition to supply manipulation, there is market distortion, as &#8220;Facebook Marketplace competitors could be foreclosed because the tie-in gives Facebook Marketplace a substantial distribution advantage that competitors cannot match.&#8221; Not to mention the profiling of users and using their data for commercial purposes. <\/span><\/span><span class=\"jCAhz\"><span class=\"ryNqvb\">Meta, given its dominant position, can use ad data generated by other advertisers to the <strong>exclusive benefit<\/strong> of Facebook Marketplace.<\/span><\/span><\/span><\/p>\n<p><strong>All this &#8220;<\/strong><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz\"><span class=\"ryNqvb\"><strong>is illegal<\/strong> under EU antitrust rules,&#8221; says\u00a0<strong>Margrethe Vestager<\/strong>, executive vice president in charge of Competition.<\/span><\/span>&#8221;\u00a0<span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Meta must now stop this behaviour&#8221; if it does not want the weight of the European Commission&#8217;s measures to become even greater. That is why Meta is also urged to refrain from repeating the violation found or adopting practices with an equivalent object or effect in the future.<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abuse of dominant position found through Facebook&#8217;s Marketplace service. Vestager: &#8220;It&#8217;s illegal, stop it now&#8221;<\/p>\n","protected":false},"author":494,"featured_media":404516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"0","show_view_counter":"0","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[25705],"tags":[25746,26430,26295,27023,27047,29671,26131,26511,27368,25788],"class_list":["post-404527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-competition","tag-e-commerce-en","tag-eu-en","tag-facebook-marketplace-en","tag-internet-en-2","tag-margrethe-vestager-a","tag-meta-en","tag-market-unique-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts\/404527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/users\/494"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/comments?post=404527"}],"version-history":[{"count":4,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts\/404527\/revisions"}],"predecessor-version":[{"id":404617,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts\/404527\/revisions\/404617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/media\/404516"}],"wp:attachment":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/media?parent=404527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/categories?post=404527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/tags?post=404527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}