{"id":436794,"date":"2025-10-02T16:50:17","date_gmt":"2025-10-02T14:50:17","guid":{"rendered":"https:\/\/www.eunews.it\/2025\/10\/02\/media-e-ia-viola-dg-connect-le-regole-non-bastano-servono-investimenti-da-pubblico-e-privato\/"},"modified":"2025-10-03T12:11:54","modified_gmt":"2025-10-03T10:11:54","slug":"media-and-ai-viola-dg-connect-rules-are-not-enough-we-need-public-and-private-investment","status":"publish","type":"post","link":"https:\/\/www.eunews.it\/en\/2025\/10\/02\/media-and-ai-viola-dg-connect-rules-are-not-enough-we-need-public-and-private-investment\/","title":{"rendered":"Media and AI, Viola (DG Connect): “Rules are not enough, we need public and private investment”"},"content":{"rendered":"

Brussels – An ecosystem that, since the advent of the internet, has been surviving momentous changes with no few difficulties: The media sector is now facing a new revolution, that of artificial intelligence, which certainly offers many opportunities, but also risks disrupting it. At the European level, a regulatory framework exists to avoid being overwhelmed by it, and its foundations are the Media Freedom Act and the Artificial Intelligence Act. Roberto Viola<\/strong>, Director General of DG Connect at the European Commission, warns: “Rules are not enough: public and private must team up because investments are needed<\/strong>.” <\/p>\n

Viola spoke today (2 October) at the Connact Media event<\/a> , organised by the Connact platform in cooperation with the European Parliament, focusing on the EU’s New Frontiers of Information and Cultural Industries. Before him, the Italian Undersecretary with responsibility for Publishing, Alberto Barachini<\/strong>, had urged the audience with a clear message<\/a>: “Better to finance good information than censor the bad one.” Translated, rather than tight rules to frame the big platforms that manage the distribution of online content, money is needed to promote European media and ensure that they can play on a level playing field.<\/p>\n

\"Media<\/a>A “double track that no one questions,” began Viola. It is necessary, on the one hand, “to defend freedom of information,” and on the other, “the professionalism of information.” Because only the defence of information by professionals “is the defence of democracy<\/strong>.” On the regulatory side, the Media Freedom Act\u2014a “norm of civilisation” that came into force in May 2024\u2014requires member states to respect editorial freedom and service providers to ensure transparency of ownership, and it introduces mechanisms aimed at preventing platforms the size of Facebook, X or Instagram from arbitrarily restricting or removing independent media content<\/strong>.\n<\/p>\n

“We have to deal with a generation that gets its information from social networks,” admitted Viola. And so, “the challenge is played out in the world of the web,” but “not that of today. Rather, that of the future, made by artificial intelligence agents<\/strong>.” Studies claim that almost one in ten people searching for information online stops at the summaries proposed by artificial intelligence. A huge new elephant in the room for the media industry: “We must not make the mistake we made with the first wave of the web, in which we largely underestimated the destructive effect on the value chain of professional journalism,” warned the CEO.<\/div>\n
In essence, you have to intervene, “play the game and not just be the referee.” How? By training European-style artificial intelligence algorithms, investing in gigafactories and hubs for new technologies, because “the competitive advantage in these technologies is built over the years.”<\/strong> The United States, home of most of the giants the EU now faces in the fight against disinformation, has been planning this since the 1990s.<\/div>\n
In the short term, we must “move forward on the implementation” of the Artificial Intelligence Act. ‘We are very concerned about national runaways from one side or the other,” said Viola, “but we will be very calm in examining the national laws.” Then, however, the whole second track will have to be “deepened”: That of large synergic investments between public and private. Starting from the next Multiannual Financial Framework<\/strong>, the one for the period 2028\u20132023, in which the Commission wants to give “great prominence to media investment.”<\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

The Director-General of DG Connect at the European Commission spoke at the Connact Media event in the European Parliament<\/p>\n","protected":false},"author":1,"featured_media":436746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[30808],"tags":[29914,32251,32252],"class_list":["post-436794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-en","tag-connact-en","tag-connact-media-en","tag-roberto-viola-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts\/436794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/comments?post=436794"}],"version-history":[{"count":1,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts\/436794\/revisions"}],"predecessor-version":[{"id":436795,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts\/436794\/revisions\/436795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/media\/436746"}],"wp:attachment":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/media?parent=436794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/categories?post=436794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/tags?post=436794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}