Faur\u00e9 Le Page Paris,<\/strong> founded in 2009, which acquired the long-established Faur\u00e9 Le Page brand and subsequently registered a number of trademarks bearing the name “Faur\u00e9 Le Page Paris 1717” for leather goods.<\/p>\nHowever, the rival company Goyard ST-Honor\u00e9 challenged these trademarks in the French courts. It noted that the reference to “1717” mistakenly suggests the existence of a fashion house founded in the 18th century and the<\/p>\n
passing on of time-honoured expertise. There was indeed a Maison Faur\u00e9 Le Page, which specialised in the sale of weapons and accessories, but it ceased trading in 1992 after more than two centuries, whereas Faur\u00e9 Le Page Paris, which takes its name from the original firm while adding that of the French capital, was only founded in 2009. <\/p>\n
The case was referred to the Court of Justice of the European Union, which ruled that “trademark may be regarded as deceptive under EU law where it includes a number likely to be perceived by the relevant
\npublic as indicating the year of establishment of a business and which \u2013 because that year is in the distant past \u2013 <\/strong>evokes
\nlong-standing know-how, even though no such long-standing know-how actually exists.<\/strong>“<\/p>\nAccording to the European judges, in luxury goods, quality can also stem from style and a prestigious image. The Court therefore said that it was for the national court to assess, based on the case’s circumstances and the relevant public’s perception, whether “the number mentioned in the marks at issue is in fact perceived as a year
\nevoking long-standing know-how, by examining those marks as a whole, taking into account, in particular, the presence, in
\naddition to the number 1717, of the word \u2018Paris\u2019, and the message conveyed by those marks.”<\/p>\n","protected":false},"excerpt":{"rendered":"
The case involving a French luxury leather goods brand, which claimed to have been founded in 1717<\/p>\n","protected":false},"author":499,"featured_media":448740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","show_comment_section":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[30805],"tags":[32701,33536,27546],"class_list":["post-448752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-markets","tag-corte","tag-faure-le-page-paris","tag-marchi-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts\/448752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/users\/499"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/comments?post=448752"}],"version-history":[{"count":1,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts\/448752\/revisions"}],"predecessor-version":[{"id":448753,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts\/448752\/revisions\/448753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/media\/448740"}],"wp:attachment":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/media?parent=448752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/categories?post=448752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/tags?post=448752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}