{"id":459789,"date":"2026-07-13T18:01:43","date_gmt":"2026-07-13T16:01:43","guid":{"rendered":"https:\/\/www.eunews.it\/2026\/07\/13\/fronte-comune-dellitalia-e-nove-paesi-contro-i-tagli-alla-promozione-agroalimentare-ue\/"},"modified":"2026-07-13T18:21:00","modified_gmt":"2026-07-13T16:21:00","slug":"italy-and-nine-other-countries-join-forces-to-oppose-cuts-to-eu-agri-food-promotion","status":"publish","type":"post","link":"https:\/\/www.eunews.it\/en\/2026\/07\/13\/italy-and-nine-other-countries-join-forces-to-oppose-cuts-to-eu-agri-food-promotion\/","title":{"rendered":"Italy and nine other countries join forces to oppose cuts to EU agri-food promotion"},"content":{"rendered":"

Brussels \u2013 Ten European Union countries have joined forces to call on the European Commission not to cut funding for the promotion of agri-food products in 2027. The initiative, spearheaded by Italy and backed by the Czech Republic, France, Greece, Hungary, Poland, Portugal, Romania, Slovenia, and Spain<\/strong>, was presented to the Agriculture and Fisheries Council<\/a> (Agrifish) and urges Brussels to review the guidelines for next year\u2019s work programme.<\/p>\n

At the heart of the request is the planned cut in funding<\/b> for the Simple and Multi promotion programmes<\/b><\/a>, which, according to the Commission\u2019s proposal, would fall from \u20ac160 million in 2026 to \u20ac112 million in 2027<\/b>. In the joint document, the ten Member States acknowledge the objectives set by the European Commission, but consider that the resources allocated \u201cdo not appear to be consistent with these ambitions.\u201d<\/p>\n

According to the signatories, a reduction in funding would risk undermining the capacity of the EU\u2019s promotion policy to support market diversification, strengthen operators’ resilience, and support the agri-food sector in a context characterised by growing volatility, geopolitical instability, and intense competitive pressure. For this reason, they call on the Commission to \u201cgive further consideration to the financial allocations planned for 2027<\/strong>,\u201d while preserving \u201cthe effectiveness and ambition of the Union\u2019s promotion policy<\/strong>.\u201d<\/p>\n

Italy spearheaded the initiative<\/strong>. The Minister for Agriculture, Francesco Lollobrigida<\/strong>, explained that the Italian strategy is based on three pillars: “Production, protection, and promotion<\/strong>.” On the first front, he highlighted the need for \u201csimple and effective rules\u201d and for investment in research and innovation; on the second, he defended the system of geographical indications: \u201cIt is not a form of protectionism, but of protection,\u201d because it allows quality and supply chains to be promoted without competing solely on price. However, it was on promotion that the minister placed the greatest emphasis: \u201cIf you don\u2019t tell people about them, your products can be as good as you like, but you won\u2019t sell them\u2014that\u2019s the truth. And so envisaging cuts to the promotion of the European system is suicidal<\/strong>.\u201d<\/p>\n

\n

Lollobrigida then emphasised Italy\u2019s role in building consensus among Member States: \u201cNations with a strong export-oriented economy, particularly in the agri-food sector, such as Italy, were bound to lead the way in a joint effort by European countries to assert their right to promotion.\u201d A position which, he concluded, had garnered <\/strong>\u201cthe support of the majority of European nations<\/strong>,\u201d confirming a broad coalition in defence of the European policy on agri-food promotion.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lollobrigida: \u201cIt\u2019s suicide\u201d because, \u201cif you don\u2019t tell people about them, your products can be as good as you like, but you won\u2019t sell them. That\u2019s the truth.\u201d These are the Simple and Multi promotion programmes which, under the Commission\u2019s proposal, would be reduced from \u20ac160 million in 2026 to \u20ac112 million in 2027<\/p>\n","protected":false},"author":7896,"featured_media":443771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","show_comment_section":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[25709],"tags":[26180,25855,26884,27378,34832,34833,34834],"class_list":["post-459789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrifood-en","tag-agriculture-en","tag-commissione-ue-en","tag-funds-en","tag-programma-multi","tag-programma-simple","tag-promozione-agroalimentare"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts\/459789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/users\/7896"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/comments?post=459789"}],"version-history":[{"count":1,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts\/459789\/revisions"}],"predecessor-version":[{"id":459790,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts\/459789\/revisions\/459790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/media\/443771"}],"wp:attachment":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/media?parent=459789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/categories?post=459789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/tags?post=459789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}