{"id":468154,"date":"2026-10-15T17:39:43","date_gmt":"2026-10-15T15:39:43","guid":{"rendered":"https:\/\/www.eunews.it\/2026\/10\/15\/da-philip-morris-un-impatto-allue-di-343-miliardi-in-cinque-anni-dietro-i-numeri-le-persone\/"},"modified":"2026-10-15T17:56:15","modified_gmt":"2026-10-15T15:56:15","slug":"philip-morris-to-have-a-343-billion-impact-on-the-eu-over-five-years-behind-the-figures-are-people","status":"publish","type":"post","link":"https:\/\/www.eunews.it\/en\/2026\/10\/15\/philip-morris-to-have-a-343-billion-impact-on-the-eu-over-five-years-behind-the-figures-are-people\/","title":{"rendered":"Philip Morris to have a 343 billion impact on the EU over five years: \u201cBehind the figures are people\u201d"},"content":{"rendered":"

Brussels \u2013 Philip Morris International claims a contribution of around \u20ac343 billion to the European Union\u2019s economy between 2021 and 2025<\/strong>, comprising \u20ac39.5 billion in exports, \u20ac27.4 billion in investment in its European operations and nearly 164,000 jobs supported in 2025. These are the key findings of the EU Economic Footprint Study<\/a>, produced by EY-Parthenon and presented today (15 October) in Brussels. <\/p>\n

\u201cBehind the billions of euros in economic value are people,\u201d said Marco Hannappel<\/strong>, president of PMI\u2019s European Region, highlighting the role of farmers, manufacturers, researchers, retailers, and employees in the European supply chain. According to the group, this economic contribution goes hand in hand with an industrial transformation that is increasingly focused on non-combustion products<\/strong>, which include heated tobacco, e-cigarettes and nicotine pouches. <\/p>\n

During the period under review, SMEs invested \u20ac422 million in research and development in the EU, in addition to approximately \u20ac2.2 billion in research activities in Switzerland. Hannappel also reported tax revenue of nearly \u20ac200 billion over five years and an impact on European GDP of 0.4 per cent. Within the EU, he explained, 17 of the group\u2019s 19 factories have already been converted to the production of next-generation products. Today, according to the company, more than half of its European net revenue comes from combustion-free products<\/strong>, while 99 per cent of the investments outlined in the annual report are allocated to this category. <\/p>\n

The industry is now looking to Brussels for regulatory decisions. The European Commission is expected to present proposals to revise the Tobacco Products Directive (TPD)<\/a> and the excise duties<\/a> (TED), two dossiers which Hannappel distinguishes in terms of their timelines and decision-making processes. On taxation, the president of PMI\u2019s Europe Region expects \u201ca more consensus-based discussion amongst Member States, grounded more firmly in data.\u201d On product regulation, however, he fears that the process is proceeding \u201cwithout sufficient analysis<\/strong>\u201d of the measures\u2019 effects. <\/p>\n

\u201cThe impacts in terms of the product, its use and regulation require a timeframe that is logical and focuses not on the clock, but on the end result,\u201d he said. The group is calling on the EU not to harmonise the rules on the basis of the most restrictive legislation, but also to take into account the national approaches it considers most effective.<\/strong> <\/p>\n

Fingers are also being pointed at the eight governments that have asked the Commission for stricter restrictions on new nicotine-based products and their flavours<\/a>. \u201cI don\u2019t think a letter from eight countries is enough to set a precedent,<\/strong>\u201d said Hannappel, referring to the possibility of extending bans at the European level. The president was particularly critical of the call to halt the introduction of new products: \u201cIt\u2019s like telling the electronics market never to innovate on mobile phones again.\u201d <\/p>\n

According to Hannappel, Italy should play a central role in the European debate<\/strong>, thanks to the greater experience it has gained in the market for next-generation products and to a regulatory framework which, according to the group, has helped to curb the illicit market and promote the uptake of alternatives to traditional cigarettes. \u201cI believe Italy should be very proud of what it has achieved and of having been at the forefront of this sector,\u201d he concluded.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marco Hannappel, President of the Europa Region, speaking on the sidelines of the presentation of the findings of the EU Economic Footprint Study carried out by EY-Parthenon, emphasised Italy\u2019s pioneering role in the sector<\/p>\n","protected":false},"author":7896,"featured_media":468093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","show_comment_section":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":""},"jnews_primary_category":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[25705],"tags":[26180,26428,28974,26454,29889,36249,32749,33887,29011],"class_list":["post-468154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-cigarettesand","tag-economy-2-en","tag-cigarettes-electronics-en","tag-marco-hannappel","tag-nicotina","tag-philip-morris-international","tag-tabacco-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts\/468154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/users\/7896"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/comments?post=468154"}],"version-history":[{"count":1,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts\/468154\/revisions"}],"predecessor-version":[{"id":468155,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/posts\/468154\/revisions\/468155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/media\/468093"}],"wp:attachment":[{"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/media?parent=468154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/categories?post=468154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eunews.it\/en\/wp-json\/wp\/v2\/tags?post=468154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}