Sales managers, manufacturing workers most in demand in online job searches

Brussels – In 2024, the highest job vacancy rate in the European Union was recorded for sales, marketing, and development managers, with 8.4 percent (pct). This means that these occupations registered the highest unmet labour demand, indicating possible difficulties in recruiting personnel. These data were compiled by Eurostat in part using a new data source on online job advertisements (OJA) and are therefore published as experimental statistics. 

The next occupations with the highest vacancy rates were manufacturing laborers and other administrative support workers (7.3 pct each), other sales workers (6.1 pct), and associated professionals in the artistic, cultural, and culinary sector (6.0 pct). 

Although occupations in the public sector, such as health workers and teachers, may also face recruitment difficulties, according to Eurostat, they are less likely to be advertised online, which means that they rank lower or do not appear in these data. On the other hand, IT professionals might be over-represented in online job advertisements.